← TemplatesMeta Ads Checklist
🇹🇷 Türkiye Commerce🔵 Advertising
On Meta, creative is the biggest lever, but measurement (Pixel + CAPI) must be solid first. This checklist covers every step from technical setup to campaign structure, the creative testing loop to scaling. Without server-side measurement, scaling stays fragile.
Last updated: June 2026 · 12 steps
⚠️ This checklist is a general guide; platform rules and requirements can change over time. Confirm with official sources and your own situation before applying.
01Technical setup and measurement
- ✓
Meta Pixel set up with correct events
- ✓
Conversions API (CAPI) working server-side
Essential for post-iOS scaling
- ✓
Domain verification and event prioritization done
02Campaign structure
- ✓
Objective (conversion) and funnel stage clear
- ✓
Simplified with Advantage+ / broad targeting
- ✓
Budget level (CBO/ABO) aligned with strategy
03Creative testing loop
- ✓
Multiple hooks/formats tested simultaneously
Creative is the biggest driver on Meta
- ✓
UGC, video and static variants available
- ✓
Winning creatives scaled and fatigued ones paused
04Scaling and profitability
- ✓
Target ROAS set with margin and LTV
Use the budget planner
- ✓
Scaling gradual, learning phase preserved
- ✓
Retargeting and exclusion audiences set up
Where do your numbers land?
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Frequently asked questions
Is CAPI setup required?+
Practically yes; without server-side measurement, post-iOS conversion data is incomplete and scaling becomes fragile.
How many creatives should I test?+
Several different hooks/formats at once; creative is the biggest variable driving performance on Meta.
How should I scale budget?+
Gradually; sudden large increases reset the learning phase. Increase in 20-30% steps while preserving winning sets.
Data sources
- ✓ StatixPartners client and operations data (anonymized)
- ✓ Official platform documentation (Amazon, Trendyol, Google, Meta)
- ✓ Best practices observed across the industry
- ✓ Recurring control lists from launch and optimization processes
Last updated: June 2026