Marketplace or D2C? The right channel strategy
The advantages of each channel and finding the right balance for your brand.
Where is this in the ecosystem?
Marketplaces offer fast reach; D2C offers brand control and margin. The best strategy is often a balance of both.
Cash flow first, brand second
Early on, marketplaces build momentum; as you mature, D2C grows brand value and margin.
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Last updated: March 28, 2026Author: Ceren Kaya
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