Plan your Meta ad budget and expected orders from your target revenue, target ROAS and average order value in seconds.
Judge ROAS with margin and lifetime value (LTV); first-order ROAS can be low.
Meta ads management →On Meta (Instagram & Facebook) ads, your budget is driven by your target revenue and the ROAS you accept. This planner shows the ad budget needed to reach your target and the expected number of orders. Judge ROAS not just on the first sale but together with lifetime value (LTV).
Recommended budget = target revenue / target ROAS. For a 100,000 revenue target at 3x ROAS, the budget is ~33,333. Expected orders = target revenue / average order value.
Even if first-order ROAS looks low, high repeat purchase (LTV) can make a campaign profitable. Set target ROAS against your contribution margin and lifetime value.
Continuous creative testing, server-side measurement (CAPI), broad targeting + strong creative, and ad–landing alignment directly improve budget efficiency.
Recommended budget = target revenue / target ROAS. Expected orders = target revenue / average order value.
2.5x average, 3.5x good, 5x+ excellent; assess together with margin and LTV.
With high repeat purchase (LTV) the campaign can still be profitable; don't judge ROAS alone.
No; it's a planning estimate. Real results vary by creative, targeting and competition.