← TemplatesGoogle Ads Audit Checklist
🇹🇷 Türkiye Commerce🔵 Advertising
On Google Ads, most budget leakage comes from unaudited account settings. This checklist lets you systematically audit an account from conversion-tracking accuracy to campaign structure, search terms and negatives to bidding strategy. Verify measurement first; every optimization made on faulty conversion data is wrong.
Last updated: June 2026 · 13 steps
⚠️ This checklist is a general guide; platform rules and requirements can change over time. Confirm with official sources and your own situation before applying.
01Measurement and conversions
- ✓
Conversion tracking (GA4 + enhanced conversions) working correctly
Wrong data corrupts all decisions
- ✓
Double counting and duplicate conversions prevented
- ✓
Conversion value (revenue) passed correctly
02Campaign structure
- ✓
Search, Shopping and Performance Max separated with clear goals
- ✓
Brand and non-brand campaigns separated
- ✓
Ad groups narrow and thematic
03Keywords and search terms
- ✓
Search terms report reviewed regularly
- ✓
Negative keyword list up to date
Cuts wasted clicks
- ✓
Match types aligned with strategy
04Bidding, budget and creative
- ✓
Bidding strategy aligned with target ROAS/CPA
Use the budget planner
- ✓
Budget allocated to the most profitable campaigns
- ✓
Ad copy and extensions (assets) complete
- ✓
Low quality-score keywords addressed
Where do your numbers land?
Let's review your performance together in a free, no-obligation call with our expert team.
Frequently asked questions
How often should I audit Google Ads?+
A comprehensive audit quarterly and a search-terms/negatives check weekly is healthy.
What should I check first?+
Conversion tracking; if measurement is faulty, all other optimizations rely on wrong data.
Can I audit Performance Max?+
Yes, if limited; asset groups, exclusions, search-theme insights and brand-traffic separation should be monitored.
Data sources
- ✓ StatixPartners client and operations data (anonymized)
- ✓ Official platform documentation (Amazon, Trendyol, Google, Meta)
- ✓ Best practices observed across the industry
- ✓ Recurring control lists from launch and optimization processes
Last updated: June 2026