← TemplatesE-Export Start Checklist
🌍 Global Commerce🟠 Operations🔴 Growth
In e-export, success depends on preparation as much as the product: the wrong market, an incomplete customs plan or unsolved payouts can stall even the best product. This checklist covers every critical step from market selection to company/tax structure, product compliance to logistics and payment collection. Measure your readiness score before entering with large stock.
Last updated: June 2026 · 12 steps
⚠️ This checklist is a general guide; platform rules and requirements can change over time. Confirm with official sources and your own situation before applying.
01Market and strategy
- ✓
Target market chosen with data (demand, competition, margin)
Assess with the readiness score tool
- ✓
Marketplace vs D2C channel decision made
- ✓
Pricing based on landed cost
02Company, tax and compliance
- ✓
Company/tax structure suitable for the target country set up
LLC/EIN in the US, VAT/OSS in the EU
- ✓
Product certificates and label/regulation compliance complete
- ✓
Intellectual property/brand protection assessed
03Logistics and customs
- ✓
International shipping and warehouse (FBA/3PL) plan ready
- ✓
Customs, HS code and import duties calculated
- ✓
Returns and customer service process defined
04Payments and measurement
- ✓
Foreign-currency (USD/EUR) payout setup ready
- ✓
Analytics and conversion tracking set up
- ✓
First-period KPIs and cash flow planned
Where do your numbers land?
Let's review your performance together in a free, no-obligation call with our expert team.
Frequently asked questions
Which market should I start e-export with?+
It depends on your product's demand, competition and margin; usually establishing one market (e.g. the US or an EU country) then expanding is healthiest.
Can I export without setting up a company?+
For scaled, sustainable sales usually no; a company/tax structure suited to the target country (e.g. an LLC in the US) is needed.
What's the most common mistake?+
Looking only at market size without planning customs, tax and landed cost; this erodes margin fast.
Data sources
- ✓ StatixPartners client and operations data (anonymized)
- ✓ Official platform documentation (Amazon, Trendyol, Google, Meta)
- ✓ Best practices observed across the industry
- ✓ Recurring control lists from launch and optimization processes
Last updated: June 2026