Plan the required clicks and monthly Google Ads budget from your target conversions, conversion rate and CPC in seconds.
CPC and conversion rate vary by industry and campaign type; confirm from your real account.
Google Ads management →How much to spend monthly on Google Ads is driven by your target conversions, conversion rate and cost per click (CPC). This planner shows the clicks needed to reach your target, the monthly budget, and the cost per conversion.
Required clicks = target conversions / conversion rate. Monthly budget = required clicks × CPC. At 3% conversion and 8 CPC, 100 conversions need ~3,334 clicks and ~26,672 budget.
Lower CPC and higher conversion rate yield more conversions for the same budget. Quality Score, product feed and landing page experience directly affect both.
Good keyword and negative-list management, strong ad copy, fast mobile landing pages and clean conversion tracking (GA4 + enhanced conversions) lower cost.
Required clicks = target conversions / conversion rate; monthly budget = required clicks × CPC.
On Search, around 4% is average and 7%+ is good; it varies by industry.
From the keyword and campaign reports in your Google Ads account.
No; it's a planning estimate. Real results vary by competition, Quality Score and seasonality.