Amazon Handmade account health and performance metrics
Keep your account safe by managing order defect rate, late shipment and return metrics.
The prerequisite for sustainable sales on Amazon Handmade is a healthy seller account. Amazon monitors seller performance with specific metrics; falling below these thresholds can lead to account suspension.
Critical metrics
Order defect rate (ODR), late shipment rate, cancellation rate and valid tracking rate are the most important metrics. Each measures a different dimension of the buyer experience.
Metric thresholds
| Metric | Target | Impact |
|---|---|---|
| Order defect rate (ODR) | < 1% | Account suspension risk |
| Late shipment | < 4% | Visibility drop |
| Cancellation rate | < 2.5% | Buyer trust |
| Valid tracking | > 95% | Prime eligibility |
How do you protect the metrics?
Realistic handling time, a solid stock plan and fast customer response are the foundation of protecting metrics. We covered the production plan in our production and stock planning article.
Relationship with reviews
Healthy metrics feed positive reviews; review management is covered in our customer reviews article.
Professional monitoring
To continuously monitor account health, you can use our Amazon Handmade Consulting service.
Want help adapting these steps to your own operation?
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