Production and stock planning on Amazon Handmade
Stock planning that balances the variable pace of handmade production with Amazon's delivery expectations.
The biggest operational challenge for handmade products is that production takes time. Balancing the natural pace of handmade production with Amazon's fast-delivery expectation is the key to success.
Handling time
Amazon Handmade lets you set a longer handling time for personalized and hand-produced items. Setting this time realistically reduces the risk of late shipment and negative reviews.
Made-to-stock vs made-to-order
It makes sense to pre-stock some products (made-to-stock) and produce others as orders come in (made-to-order). Balancing these two by forecasting demand optimizes both speed and cost.
Seasonal planning
| Period | Action |
|---|---|
| Q3 (Late summer) | Prepare Q4 stock |
| Q4 (Holiday) | High demand, produce early |
| Q1 | Slow period, develop new products |
| Q2 | Mother's Day, wedding season |
Gaining speed with FBA
You can reach Prime speed by sending popular products to FBA; we covered model choice in our operations and FBA article.
Preparing for the holiday season
Do your Q4 planning alongside our holiday season selling article. You can manage the process with our Amazon Handmade Consulting service.
Want help adapting these steps to your own operation?
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