Writing bullet points and descriptions on Amazon Handmade
Practical rules for writing converting bullet points and product descriptions.
The title brings the click; bullet points and the description close the sale. For handmade products, these fields convince the buyer by telling the product's story and value.
Structure of bullet points
Focus each bullet on a benefit: material quality, craftsmanship detail, use case, personalization option and gift suitability. Highlight the benefit, not the feature.
Story in the product description
In the handmade category, story is a strong conversion tool. Tell how the product is made, with what care it's prepared and who it's for. This helps you stand apart from factory products.
Readability and scanning
Short sentences, clear paragraphs and emphasized key points help mobile buyers scan the content quickly. Avoid complex, long blocks.
Sprinkle keywords naturally
Place the phrases you found in keyword research naturally into the bullets and description; forced use hurts readability.
Complete the listing
Combine the copy with strong visuals; see our product photography article and, to manage the process, our Amazon Handmade Consulting service.
Want help adapting these steps to your own operation?
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