Amazon Handmade keyword research guide
Finding the words buyers actually search: keyword research, the foundation of Handmade SEO.
The foundation of visibility on Amazon Handmade is the right keywords. Whatever the buyer searches, your listing must match that phrase; otherwise even the most beautiful product goes undiscovered.
Think in the buyer's language
Define your product not by its technical name but by the phrases a buyer would search. For example, intent-carrying phrases like 'personalized name ceramic mug gift' are more valuable than 'handmade ceramic mug'.
Keyword sources
Amazon search bar autocomplete, competitor listings, Etsy searches and keyword tools are the main sources. Long-tail phrases are valuable, low-competition opportunities.
Where to use keywords?
| Field | Priority | Note |
|---|---|---|
| Title | Highest | Most valuable words |
| Back-end (search terms) | High | Hidden field |
| Bullet points | Medium | Natural use |
| Description | Medium | Context and story |
Carry them into title and content
Place the words you find into the title with our title optimization formula, and into the bullets with our bullet and description writing guide.
Manage SEO holistically
Keywords are part of the listing; for holistic SEO, see our Amazon Handmade SEO guide and our Amazon Handmade Consulting service.
Want help adapting these steps to your own operation?
Profesyonel Danışmanlık Hizmeti
E-ticaret ve dijital pazarlama stratejinizi bir üst seviyeye taşımak ister misiniz? Uzman ekibimizle iletişime geçin.