Comparing your operational and sales metrics with domestic standards in Türkiye clarifies where to invest. The ranges below are typical bands across Türkiye marketplace and D2C operations, current for 2026.
| Metric | Min | Average | Good | Excellent |
|---|---|---|---|---|
| Conversion rate (D2C) | %0.8 | %1.6 | %2.8 | %4+ |
| Average order value | ₺250 | ₺450 | ₺650 | ₺900+ |
| Cart abandonment | %82+ | %72 | %62 | ≤%52 |
| Return rate | %18+ | %12 | %8 | ≤%5 |
| Delivery time | 5+ gün | 3 gün | 1-2 gün | <1 gün |
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On marketplaces (Trendyol/Hepsiburada) intent and trust are pre-built, so conversion is higher; on your own D2C site you build trust and intent, so the rate is lower but margin is higher.
Clear shipping info, multiple payment options (incl. cash on delivery), fast mobile experience and trust signals lower cart abandonment.
Bundles, free-shipping thresholds and related-product recommendations raise AOV, which directly improves ad efficiency.
Mobile speed, a clear offer, trust signals and an easy checkout lift conversion. With mobile-heavy traffic in Türkiye, mobile experience is critical.
A Trendyol + Hepsiburada + own-site (D2C) combination reduces single-marketplace risk and lifts total conversion. Google and Meta ads feed demand.
Fast shipping and smooth returns boost both conversion and repeat purchase; shortening delivery time directly lifts sales.
1.6% average, 2.8% good, 4%+ excellent; mobile speed and trust are decisive.
Shipping cost, payment friction and mobile slowness are the main causes; fixing them lowers the rate.
D2C has higher margin but lower conversion; running both together is healthiest.
Let's review your performance together in a free, no-obligation call with our expert team.