Comparing your Google Ads performance with the industry clarifies where to invest. The ranges below are typical bands across e-commerce accounts, current for 2026.
| Metric | Min | Average | Good | Excellent |
|---|---|---|---|---|
| Search CTR | %2 | %4 | %6 | %9+ |
| Conversion rate | %2 | %4 | %7 | %10+ |
| Return on ad spend | 2x | 4x | 6x | 8x+ |
| Quality Score | 5 | 7 | 8 | 9-10 |
| CPA trend | Yüksek | Ortalama | Düşük | Çok düşük |
Let's review your performance together in a free, no-obligation call with our expert team.
On Search, conversion rises with intent. It's high on brand and high-intent queries, low on broad/discovery ones. Compare by campaign type.
A higher Quality Score means lower CPC for the same position and better impression share. Relevance, expected CTR and landing page experience drive it.
ROAS only means something with margin. 4x ROAS can be insufficient on a low-margin product; set target ROAS against profit reality.
Without enhanced conversions and correct value attribution, the algorithm scales on wrong signals. Clean conversion data often matters more than budget.
Set up enhanced conversions, send accurate conversion values and separate micro-conversions. Clean data fuels smart bidding.
The fuel for Shopping and PMax is the product feed. Optimizing titles, images and attributes directly boosts visibility and conversion.
Use the search terms report to remove irrelevant queries, keep negative lists fresh and trim low-performing segments.
On Search, 4% is average, 7%+ good and 10%+ excellent.
CPC and impression share; a high score yields lower cost for the same position.
When you have clean conversion data and a quality feed; otherwise it can waste budget.
Let's review your performance together in a free, no-obligation call with our expert team.