You only know if your Trendyol performance is good by comparing with domestic standards. The ranges below are typical bands observed across mature Trendyol stores, current for 2026. They vary by category, price segment and campaign period.
| Metric | Min | Average | Good | Excellent |
|---|---|---|---|---|
| Conversion rate | %1 | %2.5 | %4 | %6+ |
| Ad cost of sale | %20+ | %14 | %9 | ≤%6 |
| Average order value | ₺200 | ₺350 | ₺500 | ₺750+ |
| Return rate (fashion) | %25+ | %16 | %10 | ≤%6 |
| Delivery time | 5+ gün | 3 gün | 1-2 gün | <1 gün |
| Seller score | <8 | 8.5 | 9.2 | 9.6+ |
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On Trendyol the same metric can be 'excellent' in one category and 'average' in another. In competitive categories conversion and ad share are under pressure; in niches the same budget works more efficiently.
On Trendyol 2.5% is average, 4% good and 6%+ excellent. Main image, price position, review count and seller score drive conversion.
Ad share is ad spend over ad-driven revenue. Judge against margin; on low-margin products even 9% can be high. Keep target ACOS below the level that erodes net profit.
Fast delivery and a high seller score lift both conversion and Trendyol ranking. Late delivery and a low score directly reduce visibility.
Main image, title, price position and review profile determine conversion. Strong visuals and competitive pricing turn ad traffic into sales.
Right keyword and product targeting, using campaign periods well and feeding organic ranking lower ad share.
Fast shipping, smooth returns and quick customer response raise the seller score, which lifts visibility and conversion.
2.5% average, 4% good, 6%+ excellent; varies by category.
It depends on margin; generally below 9% is good and 6% or lower is excellent.
Visibility and conversion; a high score improves Trendyol ranking.
Let's review your performance together in a free, no-obligation call with our expert team.