A Meta ads management fee is separate from your ad budget and covers strategy, creative testing, targeting, measurement (CAPI) and optimization. Since creative is the biggest driver on Meta, some models include creative production. The table below shows estimated ranges and models.
| Item | Estimated |
|---|---|
| Flat monthly feePredictable | By account size |
| Percentage of ad spendCommon as spend grows | ~10–20% |
| Creative-inclusive packageIncludes UGC/video production | Higher |
| Measurement setup (CAPI)Pixel + server-side | Usually one-time |
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Strategy, campaign setup, weekly creative testing, targeting, server-side measurement (CAPI) and optimization. The ad budget (paid to Meta) is not included; creative production may be included depending on the model.
Creative is the biggest lever on Meta; you must continuously produce new hooks and formats. Creative-inclusive packages cost more but sustain performance.
Total cost = ad budget + management fee (+ creative). Evaluate target ROAS against this total and lifetime value (LTV). Use our Meta ad budget planner to plan spend.
It varies by model; commonly ~10–20% of ad spend or a flat monthly fee. Creative-inclusive packages cost more.
It depends on the model; some packages include UGC/video production, others charge separately.
Practically yes; without server-side measurement, post-iOS scaling stays fragile.
Let's review your performance together in a free, no-obligation call with our expert team.