When starting to sell domestically in Türkiye, most brands ask whether to choose Trendyol or Hepsiburada. Trendyol is the first stop in most categories with leading traffic; Hepsiburada is strong in categories like electronics and appliances and is less crowded. The healthy strategy is usually running both.
Trendyol wins if you want maximum traffic, broad category reach and a fast start.
Hepsiburada wins if you're electronics/appliance-heavy and want to position with less competition.
| Criterion | Trendyol | Hepsiburada |
|---|---|---|
| Traffic / market share | Clear leaderTrendyol | Strong second |
| Category strength | Fashion, home, broad | Electronics, appliances |
| Competition | Very high | Medium-highHepsiburada |
| Commission | By category | By category |
| Ad ecosystem | Mature, broadTrendyol | Developing |
| Operational ease | Partner carriers | HepsiJET / partners |
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Trendyol is Türkiye's leading marketplace with 30M+ active customers and offers the fastest start in most categories. Broad reach, a strong ad ecosystem and high volume are advantages; in return competition is very high and visibility needs strong visuals, pricing and ads.
Hepsiburada has a strong buyer base especially in electronics, appliances and tech, with less seller competition than Trendyol. HepsiJET logistics and a more 'corporate' buyer perception provide an edge in certain categories.
Trendyol offers volume and speed; Hepsiburada offers less competition in certain categories. For most brands the healthiest path is running both and managing stock/listings centrally, which also reduces single-marketplace dependency risk.
In most categories Trendyol brings more traffic and sales; but in categories like electronics Hepsiburada is a strong contender.
Yes and it's recommended; managing stock and listings centrally keeps multi-channel growth healthy.
Both vary by category; confirm the current rate in each seller panel.
Let's review your performance together in a free, no-obligation call with our expert team.