Trendyol Ads capture purchase-ready users inside the marketplace; conversion happens on Trendyol and setup is easy. Google Ads capture intent search across the whole web and route traffic anywhere (including your own site). They do different jobs and are powerful together.
Google Ads wins if you want off-marketplace reach, traffic to your own site and brand-building.
Trendyol Ads win if you already sell on Trendyol and want to quickly boost in-marketplace sales.
| Criterion | Google Ads | Trendyol Ads |
|---|---|---|
| Reach | Whole web (search)Google Ads | Inside marketplace |
| Intent level | High (search) | Very high (purchase-ready)Trendyol Ads |
| Conversion location | Anywhere (incl. D2C)Google Ads | Trendyol |
| Setup ease | Medium (feed+tracking) | Easy (in-panel)Trendyol Ads |
| Brand-building | StrongGoogle Ads | Limited |
Let's review your performance together in a free, no-obligation call with our expert team.
Trendyol Ads (Sponsored Product, etc.) give visibility inside the marketplace at the moment closest to purchase. Setup is easy in-panel and conversion happens directly on Trendyol. The downside is the impact is limited to the marketplace and doesn't carry brand value to your own site.
Google Ads capture high-intent users searching across the whole web and route traffic to any destination — including your own site (D2C). It enables brand-building and off-marketplace growth; in return it needs feed and conversion-tracking setup.
Trendyol Ads speed up in-marketplace sales; Google Ads go beyond the marketplace to invest in your own site and brand. The healthiest path is using both: grow conversion inside Trendyol and total reach plus D2C traffic with Google.
If you already sell on Trendyol, Trendyol Ads boost in-marketplace sales fastest; Google gives broader reach and D2C traffic.
Yes; growing in-Trendyol conversion and total reach with Google together is strongest.
It depends on margin; plan your target ad share with our ad budget calculator.
Let's review your performance together in a free, no-obligation call with our expert team.