Sponsored Brands and video ads on Amazon Handmade
Going beyond Sponsored Products: a Sponsored Brands and video ad strategy for your Handmade brand.
When it comes to ads on Amazon Handmade, Sponsored Products come to mind first; but for brand-registered sellers, Sponsored Brands and video ads take visibility and brand perception to the next level.
What is Sponsored Brands?
Sponsored Brands is an ad format that features your brand, logo and multiple products above search results. It increases brand awareness and can direct buyers straight to your store.
The power of video ads
For handmade products, video is a strong conversion tool by showing the production process and the product's texture. Short, clear videos showing the product in use perform best.
Prerequisite: Brand Registry
Brand Registry is required for Sponsored Brands and video. We covered brand setup in our brand management article.
Basic ads first, then brand ads
Before moving to Sponsored Brands, gather data with Sponsored Products and identify profitable keywords; for basic ad setup, see our Amazon Handmade ads guide.
Manage ads professionally
To manage your ad budget profitably, you can use our Amazon Handmade Consulting service.
Want help adapting these steps to your own operation?
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