Türkiye offers strong domestic sales opportunity with a fast-growing marketplace ecosystem and a young, mobile-first consumer base. With Trendyol's lead combined with the demand-generation power of Google and Meta ads, brands can scale both on marketplaces and their own D2C sites. StatixPartners provides domestic sales consulting in Türkiye.
Let's review your performance together in a free, no-obligation call with our expert team.
| Platform | Entry difficulty | Competition | Potential | Who is it for? |
|---|---|---|---|---|
| Trendyol | ★★☆☆☆ | ★★★★☆ | ★★★★★ | Everyone / all brands |
| Hepsiburada | ★★★☆☆ | ★★★★☆ | ★★★★☆ | Mid-to-advanced sellers |
| Amazon.com.tr | ★★★☆☆ | ★★★☆☆ | ★★★★☆ | Brand-focused sellers |
| n11 | ★★☆☆☆ | ★★★☆☆ | ★★★☆☆ | Complementary channel |
Depending on a single marketplace (e.g. Trendyol) is risky long-term; algorithm, commission and competition shifts hit your entire revenue. Healthy growth combines marketplaces with your own D2C site. This is StatixPartners' core expertise.
Trendyol is Türkiye's leading marketplace by far with 30M+ active customers and should be the first stop for most brands; commission varies by category. Hepsiburada is a strong second channel, while Amazon.com.tr and n11 are complementary. A multi-channel setup (Trendyol + Hepsiburada + own site) drives the healthiest growth.
The two main channels to capture and create domestic demand are Google Ads (Search, Shopping, Performance Max) and Meta ads (Instagram & Facebook). Google captures high-intent search; Meta creates demand via visual discovery and retargeting. Supporting marketplace sales with these ads — driving traffic to your own D2C site — improves margin and brand value.
E-commerce in Türkiye requires VAT (general rate 20%, with reduced rates) and an e-Archive/e-Invoice setup depending on business type. Marketplace commissions are usually taken on the VAT-inclusive price; you must extract VAT to see net profit. Choosing a sole proprietorship vs. a limited company affects cost and liability.
Trendyol and Hepsiburada partner-carrier integrations simplify delivery; fast delivery and smooth returns directly affect conversion. Cash on delivery can still be a meaningful preference. Setting up stock, shipping and returns early prevents operational bottlenecks while scaling.
1–3 days via partner carriers; fast delivery boosts conversion.
| Item | Small scale | Mid scale |
|---|---|---|
| Marketplace start | 10.000–30.000 ₺ | 30.000–75.000 ₺ |
| Ad budget (Google/Meta) | 15.000–50.000 ₺ | 50.000–150.000 ₺ |
| Operations | 5.000–20.000 ₺ | 20.000–60.000 ₺ |
| Logistics / shipping | Değişken (sipariş hacmine göre) | Değişken (sipariş hacmine göre) |
Trendyol is the fastest start for most brands; then grow multi-channel with Hepsiburada and your own site.
Commission = VAT-inclusive sale price × category rate; use our calculator to see your net payout.
Both are strong channels to capture (Google) and create (Meta) demand; they feed both marketplace and D2C sales.
Let's review your performance together in a free, no-obligation call with our expert team.